Employer Branding & People Advisory • India

Brands built on truth.
Activated with intelligence.

We work from the inside out — surfacing the real culture story within your organisation, then activating it into an employer brand that attracts, converts, and retains.

View Our Work Brief Us on Your Challenge

Employer Brand Strategy • Talent Brand Consulting • Employer Value Proposition • EVP Research & Development • Culture Branding • Organizational Storytelling • Employee Advocacy Programmes • Inclusive EVP Design • Glassdoor Strategy • Employer Brand Audits • EB Scorecard & Metrics

What We Do

Six capabilities.

One through-line: making your employer brand something talent believes.

EVP Design & Development

Most EVPs sound like every other EVP. We build yours from what your people actually say — making it specific enough to be believed and differentiated enough to matter.

EVP · Research · Strategy

EVP Activation

An EVP that lives only in a document isn’t one. We activate yours across every channel, moment, and audience where your employer brand is either built or broken.

Activation · Candidate Experience

Employee Advocacy

Your employees are your most credible channel. We build structured advocacy programmes that turn genuine voices into consistent, high-reach brand presence — without it feeling manufactured.

Advocacy · LinkedIn

Talent Attraction & DEI

Attracting diverse talent isn’t a sourcing problem — it’s a brand problem. We design attraction strategies and hiring journeys that signal the right things before a candidate ever applies.

Talent Attraction · Inclusive Design

Employer Brand Workshops

Practical, high-density sessions for HR leaders, talent teams, and founders — designed to build internal capability, not dependency on us.

Capability Building · Leadership

Reputation Management

Glassdoor and AmbitionBox aren’t PR problems. They’re diagnostics. We help organisations use review platforms to understand culture gaps — and build the kind of credibility that outlasts a campaign.

Reputation · Glassdoor

In Practice

Recently delivered.

JGC Philippines, Inc.

Employer Branding & EVP — Awareness Workshop

An educational session for HR teams covering what employer branding and EVP really mean, how to leverage platforms like Glassdoor to build external reputation, and how participating in recognition programmes like Great Place to Work builds long-term employer credibility.

EB & EVP Fundamentals

Glassdoor Strategy

GPTW & Employer Awards

Pallavii brought sharp expertise and a practitioner’s honesty — the kind you don’t always get from consultants. The session shifted how our HR team thinks about employer brand entirely.” — HR Director, JGC Philippines

Insights worth reading.

EVP

Your EVP didn’t fail. Your activation plan did.

The problem isn't the EVP. It's that nobody owns the space between research and activation.

Read article →

DEI + EB

Inclusion isn’t a chapter in your EVP — it’s the spine

Organisations that build belonging into the employee experience win and retain diverse talent.

Read article →

Reputation

Glassdoor isn’t a PR problem. It’s a diagnostic.

Most companies respond to bad reviews. Very few use them as a diagnostic tool.

Read article →

Brands built on truth.
Activated with intelligence.

No campaign survives a culture that contradicts it.