Why your EVP refresh keeps failing before it even launches
The problem isn't the EVP. It's that nobody owns the space between research and activation.
EVP
Reputation
What your Glassdoor score is actually telling you
Most companies respond to bad reviews. Very few use them as a diagnostic tool for real change.
Advocacy
Authentic employee stories don't happen by accident
Scripted testimonials are dead. Candidates can spot them immediately.
DEI + EB
Inclusion isn't a chapter in your EVP — it's the spine
Organisations that build belonging into the employee experience win and retain diverse talent.
Talent Attraction
Why diverse talent doesn't apply — and what to actually do about it
The pipeline isn't broken. The signals you're sending before candidates even apply are.
GCC
The GCC employer brand problem nobody is talking about
Global capability centres are expanding rapidly across India — but most are invisible to talent.
Layoffs
How you handle layoffs is your employer brand
Not how you position them. The actual experience of the people leaving — that's the story candidates find.
Engagement
Employee engagement is not a survey score
Survey scores tell you where sentiment landed. They don't tell you why.